A reminder from the Washington Post about the power Facebook has over you.
It isn’t just the Facebook app that’s gobbling up your information. Facebook is so big, it has convinced millions of other businesses, apps and websites to also snoop on its behalf. Even when you’re not actively using Facebook. Even when you’re not online. Even, perhaps, if you’ve never had a Facebook account.
Here’s how it works: Facebook provides its business partners tracking software they embed in apps, websites and loyalty programs. Any business or group that needs to do digital advertising has little choice but to feed your activities into Facebook’s vacuum: your grocer, politicians and, yes, even the paywall page for this newspaper’s website. Behind the scenes, Facebook takes in this data and tries to match it up to your account. It sits under your name in a part of your profile your friends can’t see, but Facebook uses to shape your experience online.
And, please, spare me the “I”m not doing anything wrong” argument.