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What have we here? Major brands ditching Super Bowl ad buys

CBS News has the details.

Budweiser, Coke and Pepsi, which have debuted some iconic Super Bowl commercials in the past, are opting not to pay the astronomical fee for a 30-second ad spot during the big game this year. …

A 30-second spot during the Super Bowl runs for an estimated $5.5 million, the AP reports.

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