Reuters wastes a headline and a story

Reuters has distributed the most boring headline possible to a story that really isn’t one.

The report suggests a new poll indicates that British prime minister Boris Johnson could lose his seat in the next election.

That election takes place in 2024.

Or more than 1,000 days from today.

These kinds of stories have zero news value. Moreover, and maybe more worrisome for journalism, they allow critics to advance a narrative that polls make news, no matter what. Of course, and especially in the United Kingdom, a story like this will provide fodder to those who insist that the mainstream media will seek to undermine Johnson because they were in support of the UK remaining within the European Union.

In short, an empty piece of (non-)journalism from an otherwise quality news organization.

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